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The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138